Confessions of an Advertising Man by David Ogilvy

Confessions of an Advertising Man David Ogilvy ebook
Format: pdf
Page: 192
Publisher: Southbank Publishing
ISBN: 9781904915379

David Ogilvy was an advertising genius. As cheesy and cliché as it sounds, since beginning my Masters degree in Advertising Marketing & Communications I have developed a real passion for all things advertising. It's not like the fifties anymore. Later compiled into the book The Diary of An Ad Man, they give us a greater understanding of the mental,. David Ogilvy CBE is one of the famous names in advertising. *FREE* super saver shipping on qualifying offers. He's known as the father of modern advertising. The longawaited reissue of the millioncopy bestseller that FORBES magazine called A valuable primer on advertising for any businessman or investor. The days of the magic bullet theory are long gone. My humans have been watching Mad Men on Netflix. Characters on the show sometimes reference David Ogilvy. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. And I would remedy that before anyone else finds out. With the rise of social media, which is profoundly composed of two-way dialogue and relationships, traditional advertising sure took a hit. Long copy became synonymous with David Ogilvy after he espoused its cause in his book Confessions of an Advertising Man (1963): “There is a universal belief in lay circles that people won't read long copy. With a new Foreword by Sir Alan Parker. Confessions of an Advertising Man Luke Sullivan,. If you're interested in advertising or work in the business and you've never heard of him, you have a problem.